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Software Division | Marketing Network

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SocialMarketing

Welcome to the community where you will find resources, news, events, and best practices on everything Marketing! The SIIA created this network with the goal of connecting our member marketing professionals with one another to share their insights and best practices. From facing a challenging marketing hurdle, to learning how to make your content stand-out in the crowd, we encourage you to use this as a resource for actionable know-how and as a platform to connect with fellow leading marketers.

If you want to join the advisory board or share your thoughts on resources or events, please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it , Vice President of the Software Division or This e-mail address is being protected from spambots. You need JavaScript enabled to view it , Program Manager of the Software Division.

Stay Up to Date
Send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it to receive updates with current News and Activities taking place in the Marketing Network.

Events

Participate in the Fourth Annual Marketing Survey
December 19, 2014

Advisory Board Call | Marketing Network
January 14, 2015 at 9:30am PT

Deciphering the Marketing Battlefield
May 5, 2015 | San Francisco, CA

Resources & Blogs

Engaging Customers Through Lifestyle Experiences: From Top of Transactions to Top of Mind | Accenture Video, 2014

Seamless Lifestyle Experiences: Moving from Transactional Moments to Top of Mind | Accenture White Paper, May 2014

Supply on Demand: Adapting to Change in Consumption and Delivery Models | Zuora Paper via The Economist Intelligence Unit

Mastering Your Subscription Pricing Game Plan: The Keys to Driving Recurring Revenue Growth | Zuora eBook, 2014

Accelerate Success in the Subscription Economy: Practical Guidance for Your Subscription Business | Zuora eBook, 2014

Podcasts

2014 SIIA Marketing Industry Report – Marketing with Confidence | SIIA Webinar

 


If you are an SIIA member and would like to have your resources and events posted in the Marketing network, please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

ISV Connect

Connect with fellow SIIA members for mutually beneficial business opportunities or industry information.

 

Testimonials

"It's an increasingly social world where business relationships are critical to our success. The SIIA has created a technologic community where we learn from, partner with and sell to our fellow members. As a result, the social, intellectual and business benefits of our membership deliver a killer ROII on our SIIA investment. I highly recommend the SIIA as a key component of every technology companies marketing mix.” Richard Dym, CMO, GageIn

“SIIA is a perfect way for to stay connected with core software and information services customers and not only stay atop industry thought leadership, but to also connect deeply with thought leaders.  The “Deciphering” event series is a great example of SIIA creating communities around areas like “Customer Success” and the “New Marketer” that help the members navigate the increasing rate of change impacting our industry with practical advice and peer information sharing.  Especially with Software literally “eating the world” across virtually every industry, the need to be part of this association is only growing.” Michael Ni, CMO, Avangate