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Meet the SIIA Public Policy Team

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Mark MacCarthyMark MacCarthy
Vice President, Public Policy
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Mark MacCarthy directs SIIA's public policy initiatives in the areas of intellectual property enforcement, information privacy, cybersecurity, cloud computing and the promotion of educational technology. He is also an adjunct faculty member at Georgetown University, where he teaches courses in information privacy and tech policy in the Communication, Culture, and Technology Program, and courses in political philosophy in their Philosophy Department. His previous public policy experience includes senior positions with Visa, Inc., the Wexler Walker Group and Capital Cities/ABC and the Energy and Commerce Committee of the U.S. House of Representatives. He holds a Ph.D in philosophy from Indiana University and an MA in economics from the University of Notre Dame.

Keith KupferschmidKeith Kupferschmid
General Counsel and SVP, Intellectual Property Policy & Enforcement
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Keith Kupferschmid is responsible for working directly with SIIA's Intellectual Property Committee to establish SIIA positions and moving the SIIA agenda on issues relating to intellectual property. He also supervises the Association's Anti-Piracy programs. Prior to joining SIIA, Mr. Kupferschmid was an attorney with the law firm of Finnegan, Henderson, Farabow, Garrett & Dunner where he advised clients on all matters relating to copyright and copyright-related protection, including client counseling, opinion drafting, license negotiations, and litigation. Before that, Mr. Kupferschmid was an intellectual property attorney at the U.S. Patent and Trademark Office (PTO), where he was responsible for international and legislative patent and copyright issues. During his time at the PTO, Mr. Kupferschmid worked extensively on bilateral and multilateral intellectual property issues, was responsible for formulating and advocating the Administration's policy relating to intellectual property and the Internet and represented the U.S. Government as a lead negotiator at the Diplomatic Conference on Certain Copyright and Neighboring Rights Questions that adopted the WIPO Copyright and Performances and Phonogram Treaties in December 1996.

David LeDucDavid LeDuc
Senior Director of Public Policy
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David LeDuc represents the Association before Congress, the Administration and other policymakers across a number of key ICT public policy issues, including e-commerce, privacy, cyber security, cloud computing, open standards, e-government and information policy. He has been instrumental in helping to advance the software and digital content industries, including many major policy objectives back to the late 1990s.

Mark SchneidermanMark Schneiderman
Senior Director of Education Policy

Mark Schneiderman represents SIIA's members before policy makers and education leaders on the government programs, funding and regulations that impact technology at all levels of education. Schneiderman works with SIIA members and other education stakeholders to identify educational trends and needs, formulate a vision for technology and related policies, address industry and market challenges, and advocate for enabling legislation and government programs at the federal and state levels. In so doing, he has built a variety of strategic partnerships and managed SIIA leadership initiatives to address key barriers to the enhanced use of digital learning. He also helps education providers understand the impact of public policies and regulations on their customers so they can better serve educational needs. Prior to joining SIIA, Schneiderman was Legislative Associate for the Council of Chief State School Officers, where he represented the public officials heading each state's department of education. He holds a BA in Political Science from the University of Pennsylvania and an MPP from Georgetown University. He serves on the executive board of the National Coalition for Technology in Education and Training (NCTET), and he previously served on boards of the KIPP DC/Key Academy charter school and the Committee for Education Funding (CEF).

Carl SchonanderCarl Schonander
Senior Director of International Policy
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Carl Schonander respresents SIIA's international policy interests. He brings 25 years of experience in the State Department. He most recently was Senior Advisor for Europe, OECD and WIPO Intellectual Property Affairs, where, among many achievements, he played a key role in obtaining approvals for the 2013 Marrakesh Treaty. He previously served as Special Assistant to the Under Secretary for Democracy and Global Affairs, where he managed the leadership of the Bureau of Oceans, Environment and Science. He also spent four years as the Trade Policy Advisor in the U.S. Embassy in Madrid, and over a decade as a senior advisor in in various embassies and consulates around the world. Schonander has a Masters of Law degree from George Washington University, a Masters Degree from the Lyndon B. Johnson School of Public Affairs, and a JD from the University of Stockholm. He speaks Swedish, French, Spanish and Portuguese.