Best Marketing Solution

Recognizes the best solution that enables companies to plan, target, market, and measure the effectiveness of campaigns promoting products and services to consumers and/or businesses online, off-line and via mobile devices. Solutions can include (but are not limited to) marketing programs supporting SEM, social media, online/print advertising, in-product advertising, content marketing, marketing management, campaign management and deployment, as well as mobile marketing.

Customer Experience Automation (CXA) platform, ActiveCampaign - ActiveCampaign

 

ActiveCampaign's category-defining customer experience automation (CXA) platform helps businesses of all sizes, across industries worldwide meaningfully engage with their customers every day. As proof of its business impact for customers, the company has grown from one office with 20 employees in 2016 to 850+ employees across five global hubs, servicing 145,000+ customers in 170 countries. To top it off, the company closed a $240M Series C with an over $3B valuation in April 2021 to accelerate its growth.
ActiveCampaign helps businesses of all sizes grow by removing the silos across data sources, communication channels and teams. With CXA, organizations can automate personalized experiences across the entire customer lifecycle that feel authentic, so they can scale their business to any size. The importance of personal relationships was amplified during the pandemic when many small businesses had to pivot to a digital strategy, take on more responsibility with fewer employees or even rework their entire business model. 
That’s why over 50,000 businesses started using ActiveCampaign during the pandemic. Using CXA, these organizations automated omnichannel customer campaigns and created 1-1 experiences at scale, connecting the dots across every customer-facing function (marketing, sales, support) and every channel so communications are seamless, personal and relevant. ActiveCampaign’s machine learning features make over 4B weekly automated experiences, 150M monthly automated campaigns, and 2M daily predictions.
A few customer success stories include:
Hipcooks used ActiveCampaign to take their hands-on cooking classes digital, creating unique messages and offers that brought offline fans online during the pandemic. Once in-person classes resume, Hipcooks will use CXA to bring digital customers back to their 7 locations across the west coast.  
Koia’s protein drink business was exploding, but the company worried traditional marketing tools would annoy customers who selected Koia for their bespoke approach to protein drinks. Koia moved from an email provider to ActiveCampaign to keep their growing fanbase excited and engaged, delivering on their brand promise through CXA.  
Dutch taxi-booking platform Sneleentaxi may have known their customer’s travel destination, but missed out on using information from these experiences to create great customer relationships. With ActiveCampaign, they now have a 360* view of the customer, and can leverage their rich data to create 1:1 communications at all points of their customer’s journey. 
Party Headphones uncovered revenue opportunities and stood out from competitors by turning canned conversations into fast responses across multiple channels within seconds of the customer engaging. 
Bonjoro wanted to break through the email noise by creating a digital experience that was as unique as their video and mobile platform. Since personalization was critical to their brand message, they choose CXA over a traditional email and marketing automation and have since recognized better customer engagement leading to an 11% reduction in churn. 
In just a few months after adopting ActiveCampaign, Morrow Audio recovered 26% of their abandoned carts and won back $30,000 in potentially lost sales.

 

ActiveCampaign's category-defining customer experience automation (CXA) platform helps businesses of all sizes from SMB to enterprise, across industries worldwide meaningfully engage with their customers every day. As proof of its business impact for customers, the company has grown from one office with 20 employees in 2016 to 850+ employees across five global hubs, servicing 145,000+ customers in 170 countries. To top it off, the company closed a $240M Series C with an over $3B valuation in April 2021 to accelerate its growth.


ActiveCampaign helps businesses grow by removing the silos across data sources, communication channels and teams. With CXA, organizations can automate personalized experiences across the entire customer lifecycle that feel authentic, so they can scale their business to any size. The importance of personal relationships was amplified during the pandemic when many businesses had to pivot to a digital strategy, take on more responsibility with fewer employees or even rework their entire business model. 


That’s why over 50,000 businesses started using ActiveCampaign during the pandemic. Using CXA, these organizations automated omnichannel customer campaigns and created 1-1 experiences at scale, connecting the dots across every customer-facing function (marketing, sales, support) and every channel so communications are seamless, personal and relevant. ActiveCampaign’s machine learning features make over 4B weekly automated experiences, 150M monthly automated campaigns, and 2M daily predictions.


A few customer success stories include:

 

  • Hipcooks used ActiveCampaign to take their hands-on cooking classes digital, creating unique messages and offers that brought offline fans online during the pandemic. Once in-person classes resume, Hipcooks will use CXA to bring digital customers back to their 7 locations across the west coast.  

  • Koia’s protein drink business was exploding, but the company worried traditional marketing tools would annoy customers who selected Koia for their bespoke approach to protein drinks. Koia moved from an email provider to ActiveCampaign to keep their growing fanbase excited and engaged, delivering on their brand promise through CXA.  

  • Dutch taxi-booking platform Sneleentaxi may have known their customer’s travel destination, but missed out on using information from these experiences to create great customer relationships. With ActiveCampaign, they now have a 360* view of the customer, and can leverage their rich data to create 1:1 communications at all points of their customer’s journey. 

  • Party Headphones uncovered revenue opportunities and stood out from competitors by turning canned conversations into fast responses across multiple channels within seconds of the customer engaging. 

  • Bonjoro wanted to break through the email noise by creating a digital experience that was as unique as their video and mobile platform. Since personalization was critical to their brand message, they choose CXA over a traditional email and marketing automation and have since recognized better customer engagement leading to an 11% reduction in churn. 

  • In just a few months after adopting ActiveCampaign, Morrow Audio recovered 26% of their abandoned carts and won back $30,000 in potentially lost sales.

 

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    Treasure Data with Treasure Boxes 2.0, Treasure Data - ARM Treasure Data

    Treasure Data enterprise Customer Data Platform handles billions of data points—online, offline, and even from IoT devices—to create individual customer profiles. Unify data across your organization into one solution and discover realtime insights that drive growth through better targeting, customer profile unification, and personalized customer experiences. Treasure Data CDP and its pre-configured Treasure Box solutions for specific marketing problems and environments, help marketers to: * Orchestrate campaigns from more than 150 different data sources and platforms * Understand rapidly shifting customer preferences and buying habits * Connect with customers through every marketing channel * Easily target and segment customers based on behavior--in realtime * Generally take back their own destiny, with easy-to-understand dashboards and analytics that make it easy to shift strategy and tactics, quickly and easily

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  • Crystal - BCG GAMMA

     

    What is different or unique about your solution?  While many AI models on the market can predict what a consumer’s next transaction will be, Crystal revolutionizes the field with its ability to detect a greater unknown in the purchasing journey: when the next transaction will take place. It can also predict what the next transaction will be, but with higher precision than conventional models. Crystal is a next-gen AI solution; evolved to be more attune to customer behaviors by tracking and predicting rare, less periodic purchases. 
    How users friendly is your solutions: Crystal can be seamlessly integrated into a company’s existing software by reading point-of-sale data, and generate customer behavior patterns. The interface has been designed with the end-user in mind with intuitive and adaptable navigation functionalities.
    What features make your solution the best in class:  
     Bringing clarity to customer behavior like never before, Crystal is extremely powerful in its ability to enhance a wide array of use cases, such as: personalization, demand forecasting, churn prevention, pricing precision, product mix/up-sell, basket/cross-sell, brand engagement, re-activation/win-back as well as to improve marketing, operational and promotional efficiency. 
    How do you measure the ROI of your solution:  Crystal has 95% specificity and can predict the next transaction as close as a few hours to the actual purchase time. This precision drives significant ROI which is measured either by effectiveness or efficiency, depending on the specific application.
    Any further relevant information about your solution
    Through the adoption of Long Short Term Memory (LTSM), a deep learning model commonly used in natural language processing, Crystal cleverly predicts consumer behavior with the same logic-enabled technology. To learn more about our unique solution, 

     

    What is different or unique about Crystal? While many AI models on the market can predict what a consumer’s next transaction will be, Crystal revolutionizes the field with its ability to detect a greater unknown in the purchasing journey: when the next transaction will take place. It can also predict what the next transaction will be, but with higher precision than conventional models. Crystal is a next-gen AI solution; evolved to be more attune to customer behaviors by tracking and predicting rare, less periodic purchases. 

    How users friendly is Crystal? Crystal can be seamlessly integrated into a company’s existing software by reading point-of-sale data, and generate customer behavior patterns. The interface has been designed with the end-user in mind with intuitive and adaptable navigation functionalities.

    What features make Crystal the best in class marketing solution?  Bringing clarity to customer behavior like never before, Crystal is extremely powerful in its ability to enhance a wide array of use cases, such as: personalization, demand forecasting, churn prevention, pricing precision, product mix/up-sell, basket/cross-sell, brand engagement, re-activation/win-back as well as to improve marketing, operational and promotional efficiency. 

    Crystal has 95% specificity and can predict the next transaction as close as a few hours to the actual purchase time. This precision drives significant ROI which is measured either by effectiveness or efficiency, depending on the specific application.
    Any further relevant information about your solutionThrough the adoption of Long Short Term Memory (LTSM), a deep learning model commonly used in natural language processing, Crystal cleverly predicts consumer behavior with the same logic-enabled technology.

    To learn more about our unique solution, please click here.

    Simply put, Crystal revolutionizes marketing intelligence. It recently won the 2020 AIConics Best AI Application in Marketing, Sales and CX Award and was a Finalist for the 2020 AIConics Best Innovation in Deep Learning Award.

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    DeepIntent Healthcare Marketing Platform, DeepIntent - DeepIntent

    DeepIntent was founded by former Memorial Sloan Kettering data scientists who believed that digital advertising can influence positive health outcomes and improve patient lives. Everything the company does revolves around that mission. Healthcare marketers have traditionally been saddled with multiple silo-based systems, making it difficult to utilize their data and connect it with patients to drive business value.

    The first and only platform of its kind, the DeepIntent Healthcare Marketing Platform was built purposefully for healthcare marketers to plan, activate (buy), and measure and optimize digital advertising campaigns that drive measurable patient and business outcomes. Directly integrated with clinical data in a privacy-safe and HIPAA-compliant way, the DeepIntent platform enables marketers to reach 1.6M+ verified and opted-in healthcare providers and 300M+ patients across all devices — including desktop, mobile, audio/podcast, and Connected TV — with precise accuracy. This makes DeepIntent the industry leader in healthcare digital advertising while allowing our clients to spend less time on the complex “plumbing” required to run data-driven programmatic campaigns and more time delivering outcomes and results.

    The DeepIntent Healthcare Marketing Platform helps healthcare marketers increase script lift by up to 35%. One of the platform’s features is Patient Modeled Audiences, a patent-pending solution that leverages machine learning to anonymize healthcare data and extract only that information needed to segment and reach specific patient audiences. This enables marketers to reach people with speed and precision in a HIPAA-compliant, privacy-safe way.

    Healthcare marketers have traditionally had to choose between accuracy and scale, a problem solved by Patient Modeled Audiences, which PM360 named one of the most innovative products of 2020. During the beta testing period, one top 10 pharmaceutical company tested this solution against 12 others. DeepIntent delivered 25% higher audience quality at 59% lower cost-per-mille than average. This efficiency highlights the value the DeepIntent Healthcare Marketing Platforms provides marketers in terms of measuring and optimizing their campaigns toward business outcomes, specifically Rx performance such as prescribing behaviors.

    It also demonstrates DeepIntent’s mission of improving patient lives; by reaching people more effectively, healthcare marketers can ultimately save lives. Though the DeepIntent Healthcare Marketing Platform is just five years old, its client roster includes the most advanced data-driven healthcare advertisers such as GlaxoSmithKline, AstraZeneca, Bayer, Johnson & Johnson, Publicis Health Media and Klick Health to name a few. DeepIntent’s retention rate is more than 95% so these aren’t just clients; they’re happy clients.

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    True Influence Marketing Cloud - True Influence

    The True Influence Marketing Cloud is an integrated, account-based digital marketing solution that allows organizations to optimize their sales and marketing operations, whether its Account-Based Marketing, Net New or a mix of approaches. True Influence provides high quality data that powers the total market and reach analysis, engagement reporting and campaign performance forecasting. This solution gives users a clear view of the decision-makers tasked with researching a specific solution or service, and how they work as individuals or in buying groups to make the final purchase decision. It includes buying group analysis at every phase of the strategy, from identifying and measuring total available market, to creating audience segments, projecting campaign performance and monitoring results. Users can then define and export highly targeted audience segments and B2B Buying Groups, or cleanse and augment their database with True Influence’s extensive B2B company and contact data. It allows users to gain real-time intelligence into which programs and assets are delivering account, buying group and decision maker engagement with powerful intent insights, analytics and reports. Users can micro-target hard to reach segments, based on purchase journey stage, purchase intent, and extensive demographic filters. Additionally, users can activate campaigns and outreach efforts through seamless, bi-directional integration with leading CRM and marketing automation platforms.
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