Best Sales & Marketing Intelligence Solution

Honors the solution that best empowers sales and marketing professionals with internal and external data, insights and analytics to help drive business development and target new prospects. Solutions may include B2B data, prospect databases, contact information, sales analytics, visual configuration software, conversation intelligence software, outbound call tracking, attribution software and other tools used by sales and marketing professionals.

6sense - 6Sense

The 6sense Account Engagement Platform helps revenue teams identify, engage, and close more opportunities. Through the combined power of AI, data, and machine learning, 6sense empowers every member of the B2B revenue team to uncover anonymous buying behavior, prioritize fragmented data to focus on in-market accounts, and engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything about their buyers so they can identify relevant strategies and take action to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more easily and often. The 6sense Intent Network tracks and analyzes billions of unique events (i.e., intent signals) a month, across millions of B2B-focused web domains, allowing us to gather deep and accurate account insights. Our proprietary Company Identity Graph can uncover more accounts because it connects intent across devices, channels, people, and product categories by mapping IP addresses to companies as well as device IDs and cookies. The 6sense platform helps revenue teams prioritize activities by concentrating resources on accounts with a high propensity to buy, determining behavioral and fit scores for target accounts, and giving sales reps real-time indicators of when and why it’s time to engage. We’re the only provider with a patented model that can predict buyer timing—indicating, with a high degree of certainty, when an account is in-market.
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  • Company Surge® for HubSpot, Bombora - Bombora

    Bombora's Company Surge® tells you which businesses are actively researching your products and servicesand to what extent. With this insight integrated seamlessly into HubSpot and updated weekly, marketing and sales teams can align on the right accounts to focus on, create account-specific content and sales plays that scale leads and increase Account-Based Marketing (ABM) effectiveness. With Company Surge® integrated into the marketing, sales and service hubs in HubSpot, B2B marketers can use the data in existing workflows and analytics without having to learn new platforms. B2B marketers most commonly use Company Surge® for HubSpot to build account lists and segment audiences, automate lead or account scoring workflows, and create relevant content and messages based on intent to run more targeted ABM and demand generation campaigns. Key features include: Account list creation and segmentation: Company Surge® for HubSpot identifies which target accounts are most interested in certain products or services. This helps B2B marketers build account lists and dashboard views in HubSpot to initiate prospecting and nurture programs or align with sales reps on the accounts to prioritize outreach. Recently released exclusively for the HubSpot integration: discover previously unknown, net new in-market businesses automatically in HubSpot. Prospects are researching products or services to purchase, but some may be unknown. B2B marketers can now get insight into net new target accounts. Combined with business contact data, marketers can orchestrate account-focused plays, create account-relevant messages and content to increase prospecting effectiveness. Account prioritization and routing: Company Surge® for HubSpot also strengthens lead or account scoring models, and routes accounts to the right nurture paths. By creating automated intent-based workflows in HubSpot, B2B marketers can increase qualified demand by routing qualified prospects to relevant nurture paths or directly to sales for immediate follow up. Enhanced lead or account nurturing: Company Surge® informs content creators about the product line, core messages or buyer needs that resonate with an account to increase engagement. B2B marketers can incorporate this knowledge to create account-specific nurture emails, digital ads, social posts, videos and sales plays to drive ABM effectiveness.

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    Invoca, Active Conversation Intelligence Platform for Revenue Teams - Invoca

    Better Experiences. More Conversions. Higher Revenue.
    From marketing to sales and eCommerce to CX, Invoca’s active conversation intelligence platform enables revenue teams to create better buying experiences, drive more leads, and increase revenue.

    Better Experiences. More Conversions. Higher Revenue.

    Consumer needs, behaviors, and motivations are changing at breakneck speed and businesses are struggling to respond. Customer conversations contain incredibly rich consumer data that these businesses are starved for, but they have no way to distill the most important insights or act on them.

    Invoca’s Active Conversation Intelligence platform enables companies to understand and immediately act on the information consumers share via conversations. By turning conversation data into automated action, businesses enhance every digital touchpoint and human interaction, leading to more leads, higher revenue, and a better customer experience.

    Invoca is trusted by top brands like Dish Network, Mayo Clinic, Mutual of Omaha, 1-800-GOT-JUNK?, and Truist. 

    "With Invoca, we took an online conversion experience that had a throughput of less than 5% and took it into a phone call that closes in the high 60% range."

    — Russell Bangert, Director Digital Marketing, Dish Network

    Although many B2C companies drive most of their sales over the phone more than 56% of marketers have no idea what’s said or what the outcomes of those calls are.

    Invoca conversation intelligence solves this issue by enabling revenue teams in marketing, sales, and the contact center to quickly gain new insights from tens of thousands of conversations and take action on them in real-time. Invoca visualizes real conversation topics with customers in a full-color map, so actionable data and insights replace the guesswork and assumptions about caller behavior.

    “Invoca shines a whole new light on conversations happening in our contact center, giving us the data we need to enact changes across the organization.”

    — Noah Brooks, manager of digital engagement and analytics at University Hospitals.

    Invoca not only validates what revenue teams think they know about caller behavior, but it also allows them to uncover caller behavior and trends that they don’t know exist. This includes: 

    • Sales agents getting bogged down with support calls
    • Problems with the web experience, like broken pages or missing information
    • Shopper trends that reveal actionable marketing campaign insights 
    • Marketing campaigns that are driving non-sales calls
    • Identifying the most successful call handling techniques and scripts
    • Customers who are mentioning competitors 
    For more information, visit www.invoca.com.
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    Priority Engine, TechTarget - TechTarget

    Intent data is everywhere. Why Priority Engine?
    In a crowded market where everyone looks the same, sounds the same and promises the same results, it can be hard to separate real purchase intent data from other signals and noise. Priority Engine continues to be the leading intent solution in B2B tech because:
    We deliver Prospect-Level Intent.
    You’ll see the exact topics your hottest prospects are personally researching, the technologies they’re considering and the vendors they’re evaluating to fuel more personalized and productive outreach.
    A massive audience of opt-in tech buyers.
    Avoid legal headaches and SPAM traps by filling your database, nurture streams and sales cadences with thousands of responsive, GDPR-compliant prospects who have already opted-in to be contacted by you.
    Researching on the largest network in B2B tech.
    With over 650,000 indexed pages in Google, TechTarget is the first place your prospects go to make technology purchase decisions. And this data isn’t available anywhere else, no matter what you might hear.

    TechTarget Priority Engine provides technology sales and marketing teams with unmatched depth and breadth of actionable insight on accounts and prospects in their markets. It allows them to target, engage and convert opportunities by providing accurate data and intelligence to personalize outreach with both precision and scale. 

     

    Intent data is everywhere. Why Priority Engine?

    In a crowded market where everyone looks the same, sounds the same and promises the same results, it can be hard to separate real purchase intent data from other signals and noise. Priority Engine continues to be the leading intent solution in B2B tech because:

    • We deliver Prospect-Level Intent - Marketers and sellers can see the exact topics their hottest prospects are personally researching, the technologies they’re considering and the vendors they’re evaluating to fuel more personalized and productive outreach.
    • A massive audience of opt-in tech buyers - Teams can avoid legal headaches aby filling their databases, nurture streams and sales cadences with thousands of responsive, GDPR, CASL and CCPA-compliant prospects who have already opted-in to be contacted by them.
    • Researching on the largest network in B2B tech - With over 650,000 indexed pages in Google, TechTarget is the first place buyers go to make technology purchase decisions. And this data isn’t available anywhere else.

    Criteria

    • Analytics - Priority Engine provides analytics and dashboards to help marketing and sales teams understand exactly how their programs are influencing their total addressable market. It also helps them tie the activity from accounts and prospects in the platform directly to opportunities that exist in their CRM systmes.
    • Customization - Account and prospect data and activity are customized based on the market, account targets, defined entry points/topics and identified TAM. Views are further customized by any demographic, firmographic, technographic or behavioral filters. Priority Engine uses these inputs to rank accounts and prospects to help marketing and sales teams prioritize the the most active opportunities to convert to pipeline.     
    • Feature set - DPriority Engine has numerous features and deep datasets that can be fully customized to deliver intelligence to product marketing, demand gen marketers, inside and field sales, and revenue ops teams.
    • Innovation – Is the product using cutting edge technology, strategies, ideas or features?
    • Integration - Prioirty Engine integrates wit all major Marketing Automation platforms and CRM systems.
    • Lead augmentation - TechTarget appends data to existing acct records in the user's first-party systems (CRM, MAP, etc.), & directly enriches or appends acct or contact records in the client’s existing systems (CRM, MAP, etc.) with missing or related data. We use match key methodology or match via email or LinkedIn handle. Match key methodology creates confidence thresholds to manage against. We do not automatically overwrite existing contact or acct data, but customers may choose to update their hosted records with Priority Engine data.  
    • Lead management - Each user in Priority Engine has account lists and data customized to their targets, territoires or addressable market. Territory views can be automatically synced to CRM and data updates dynamically with changes in territory. Managers can be provided with admin views and reports that allow them to see the activity of any rep or user in the system.
    • Targeting - Priority Engine allows users to identify active demand in their market by understanding the activity of prospects and accounts based on recency, relevance and  velocity of activity. Accounts and prospects are ranked and scored based on their activity in the market or their direct engagement with your content. Data, active prospects and leads can be ported directly into 1st party systems through out of the box integrations or custom API.
    • Usability and UI - Priority Engine is incredibly easy to setup, manage and use for users at all levels. TechTarget also provides free of charge support and consulting services to make sure that clients can easily implement and get maximum ROI out of the tool. 
    • Workflow - Prioirty is available as a standalone platform or can integrate within major MAP and CRM. Users acan seamlessly leverage the data from TechTarget/Priority Engine directly in their systms or work within the tool itself. 
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