Best Marketing Solution

Recognizes the best solution that enables companies to plan, target, market, and measure the effectiveness of campaigns promoting products and services to consumers and/or businesses online, off-line and via mobile devices. Solutions can include (but are not limited to) marketing programs supporting SEM, social media, online/print advertising, in-product advertising, content marketing, marketing management, campaign management and deployment, as well as mobile marketing.

Customer Experience Automation (CXA) - ActiveCampaign

ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 150,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 600+ pre-built automations that combine email marketing, marketing automation & CRM for powerful segmentation and personalization across social, email, messaging, chat and text. The Customer Experience Automation (CXA) platform was launched to allow both B2B & B2C companies to build more personalized customer relationships that span the entire customer lifecycle, paralleling a change in consumer and brand buying behavior. Since the announcement of the platform, business growth has accelerated and ActiveCampaign has expanded to 5 international locations, further signifying the importance of CXA. It has been proven that CXA is needed by companies of all types and this has been reflected in ActiveCampaign�s diverse customer base, including customers in 170 countries (with over 50% active customers located outside the US), a split of B2B and B2C customers, use cases and customers across industries (with no industry representing more than 15% of revenue), and no customer representing more than half a percent of revenue. ActiveCampaign�s Customer Experience Automation (CXA) platform differs from similar solutions for its ability to solve two problems: 1) Scales 1:1 customer experiences across the entire customer journey and 2) Syncs the data from all tools in your stack. ActiveCampaign helps businesses grow by removing the silos across data sources, communication channels and teams. Using the Customer Experience Automation (CXA) platform, organizations can automate a personalized experience that feels authentic, so their customer relationships (and business) can scale to any size. Legacy all-in-one solutions just don�t work for 99% of businesses. That�s why CXA makes it easy to use its 870+ integrations with strategic partners, including Shopify, Squarespace, Slack, Stripe, Facebook, WordPress and Salesforce. As a unicorn company, ActiveCampaign has taken a common challenge for small businesses�providing the highest level of customer experience regardless of resources�and made it accessible to even the smallest of teams through data science and machine learning. The team is doing this by making it easy for small businesses to connect any of their best-of-breed tools to the ActiveCampaign CXA platform. Leveraging ActiveCampaign, SMBs can leverage a connected toolset of best-in-class solutions that make the most sense for their unique business model and customer set. No other sales and marketing solution has our one-of-a-kind platform at its core. ActiveCampaign is designed to be a trustworthy partner that always has your back, helping you confidently realize your business�s full potential. This innovative approach is paying off big-time for our customers, who are able to scale their businesses like never before.

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    Demandbase One - Demandbase

    Demandbase One is the most complete go-to-market suite for B2B organizations available today. The solution fills a wide and growing gap in the industry, caused by an influx of systems but lack of cohesion between them. In an effort to stay on track with competitors, many B2B companies adopted technology before really devising a plan for its use or understanding how it would work with existing tools. 

    When account-based marketing (ABM) began to be embraced, there was progress in that marketing and sales teams became better aligned. But ABM wasn’t enough, teams still needed a unified solution to combine the engageability of inbound marketing and the precision and targeting of ABM. They also needed a system that wouldn’t only help them identify, attract and convert their best fit accounts, but also could understand prospects on a much deeper level and reach them on their own terms. 

    Demandbase One provides the deep account intelligence organizations need for a comprehensive understanding of their accounts and their behaviors, the decisioning capabilities to engage the right accounts with the right message at the right time, and the delivery capabilities to take action across multiple channels. It empowers an entire go-to-market organization to work in concert, resulting in increased visibility, fast ROI and unlimited flexibility, even for the largest enterprises. 

     

    Demandbase One includes: 

    • The Demandbase ABX Cloud —Powered by AI, proprietary data, and integrations with first-party systems like CRM and marketing automation, it uses predictive models and  intent signals to find and prioritize accounts that are actively looking to buy a brand’s products and solutions, provides a consolidated view of the account for marketing and sales teams to align around, and measures the impact and effectiveness of account-based programs. 

    • Advertising — Demandbase Advertising (powered by the only DSP designed for B2B) gives them the ability to deliver personalized ads to reach their target accounts accurately.  

    • Personalization — Today’s B2B buyers expect vendors to connect with them through personalized experiences on any channel. Demandbase Personalization creates a tailored experience for target accounts visiting a brand’s website, maximizing their engagement and conversion. 

    • Orchestration — Demandbase Orchestration brings the scale and sophistication of traditional marketing automation to the account-based marketing world. With it, businesses can drive more meaningful interactions using multi-channel, cross-departmental plays and complex audience segmentation at scale. 

    • Attribution — Demandbase Attribution lets companies use multi-touch attribution to measure marketing ROI and see which programs are moving the pipeline and revenue needle. 

     

    All of these features work seamlessly together within Demandbase One so teams can benefit from full transparency and collaboration as they drive revenue growth and increase retention.

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  • Marketing Hub - Hubspot

    HubSpot Marketing Hub is a CRM-powered marketing solution that puts all marketing tools and data in one easy-to-use, powerful platform. This saves marketers valuable time, allowing them to get all the context they need to provide a personalized experience that attracts and converts the right customers at scale. 

     

    Marketing Hub’s intuitive and easy-to-use features such as blogging, SEO, social media, video, and ads help increase traffic to a company’s website. Customizable and suggested content features ensure marketers publish content their audience is looking for and get discovered in search, social media, and more. 

     

    While blogs, social media, and ads help increase traffic, Marketing Hub features a number of tools to help convert visitors into customers, including the ability to add call-to-action buttons to a page or email. The landing page builder makes it easy for anyone, regardless of coding experience, to design and launch eye-catching landing pages that are proven to convert visitors to leads. A simple drag-and-drop editor makes building and adding forms to a website a breeze. 

     

    The email marketing tool in Marketing Hub helps marketers create professionally designed emails campaigns, easily optimized for mobile, personalize content for each recipient, and run A/B tests to improve clickthrough rates. For the marketer looking to save time and improve communication, marketing automation helps build workflows, personalize emails, automate cross-functional operations and manage data in bulk. Account-based marketing takes marketing to the next level and helps unite marketing and sales teams with intuitive tools that convert the highest-value target accounts into customers.

    Marketing Hub does more than just attract and convert visitors into customers. Other tools help track ROI with robust reporting features, including attribution reporting to tie marketing activities to each closed deal and understand exactly how marketing contributes to revenue. With custom reporting and built-in analytics, it’s easy to make smarter, data-backed decisions to get the most out of marketing efforts. Custom objects make it easy to store and customize any kind of data into reports and build dashboards to share insights with the team. 

     

    Marketing Hub’s unique combination of powerful features and ease of use means it can be used by marketing teams big and small. With tiered pricing and packages starting as low as $0 per month, Marketing Hub has something for every marketing team to turn anonymous visitors into prospects.

     

    And because Marketing Hub is part of HubSpot’s CRM platform, tools and data are housed together all in one place, erasing the need to juggle multiple solutions and stitch together reporting. It’s also easy to sync Marketing Hub with more than 1,000 custom integrations so marketing teams have all their favorite tools on one platform.







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  • Marketplace - Uberflip

    Uberflip is the #1 cloud-based content experience platform built to empower marketing teams to drive growth. Specifically designed for B2B organizations, the solution enables teams to create engaging, relevant content experiences at scale for every campaign, audience, and stage of the buyer journey. Most marketing strategies have a critical gap: They invest heavily in identifying and attracting buyers, but struggle to engage them. That engagement gap means even the best strategies can fall short. But with Uberflip, marketers can incorporate content into every touchpoint, removing friction from the customer journey by surfacing the right content at the right time. A Little History It all started with a desire to create better content experiences. In 2012, Uberflip was founded by Yoav Schwartz and Randy Frisch. The pair was determined to improve the experience of static PDFs for both marketers and end-users, so they launched an interactive PDF maker called Flipbooks. Driven by their vision to help marketers create better customer experiences, the duo launched the world’s first content experience platform in 2015. And what started as a content hub or resource center builder evolved into the industry’s only end-to-end platform for creating content experiences tailored to modern marketers’ demand generation, ABM, sales enablement, and inbound marketing needs. Uberflip continued to disrupt the martech arena by launching it’s Marketplace in 2020. A holistic ecosystem of apps and integrations, the Uberflip Marketplace is dedicated to helping marketers seamlessly connect the Uberflip platform with the rest of their martech stack. It’s a one-stop-shop for the technologies marketers need to take their content strategies to the next level. How Uberflip Works Today Uberflip combines engaging campaign destinations with AI-powered content recommendations, real-time personalization, and content-consumption insights. The platform showcases a robust feature set that helps marketers deliver show-stopping experiences across every channel, including: A Content Hub where marketers can centralize and catalog their content in a single source of truth. Marketing Streams that allow users to create content destinations for any audience with customized layouts, and real-time, dynamic personalization. Sales Streams that help marketers build content destinations for sales reps, including branding and messaging tailored to targeted companies. An AI-Powered Content Recommendation Engine that leverages both intent data and machine learning to increase engagement and reduce visitor website abandonment. The Uberflip Marketplace, which allows users to integrate the platform with their existing martech stacks and seamlessly orchestrate the buyer journey. Uberflip Analytics, which gives marketers the ability to easily measure and report on which assets are working, and which ones are slowing buyers down.

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